ICT BERUFSBILDUNG SCHWEIZ

 

In close cooperation with the ICT Berufsbildung (Professional Education) Team in Bern unconventional
communication methods in different media categories were designed. By resorting to shrill methods, the
intention was to draw attention to the attractive IT professions that are available. Based on this concept,
we created two image concepts, an advertising campaign, various print materials, gadgets, humorous
postcards  and even designed the sportsgear for the professional national championship.

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Sample of a key visual  
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Solution on the back of the humourous postcard:
 

"Not necessary – Switzerland also provides first-class opportunities to study IT"

 
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