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APG POLITICAL CAMPAIGN
Every four years, the Swiss parliament is re-elected. This is an important source of income for the APG (Allgemeine Plakatgesellschaft), Switzerland's leading Out of Home Advertising company. The dual marketing strategy for the election year 2011 was implemented both in dialog as well as a national advertising campaign. Both were directed at the political candidates in order to raise their awareness of the most effective media for political campaigning.